The Five Eras Of The Social Web by Owyang
1) Era of Social Relationships: People connect to others and share2) Era of Social Functionality: Social networks become like operating system
3) Era of Social Colonization: Every experience can now be social
4) Era of Social Context: Personalized and accurate content
5) Era of Social Commerce: Communities define future products and services
- Si vous voulez améliorer votre image de marque et investir sur le long terme, choisissez les médias sociaux."
— 50% des initiatives sociales des grandes marques seront des échecs | Médias sociaux




